Inbox

Inbox: January 2015

Published

9 years ago

December 22, 2014

the top magazine for eyecare professionals INVISION

REAL WORLD

Once again, very thankful for your magazine! It’s a great resource for us. One of the best parts for us is all the content that you include from ECPs on what’s working in their business. Consultants are great, lecturers are very knowledgeable, but what’s really helpful to a new practice owner is hearing what’s really working for someone in the real world. Dr. Rick Pascucci, Towpath Vision Care, Utica, NY

Love the magazine — I learn something every issue … and I have been in the business for 40 years! Kathy Maren, Combs EyeCare & EyeWear, Western Springs, IL

I love that you gather input from people outside of the industry as well. The article with experts explaining what they would do if they owned a practice was full of amazing information. Dr. Cynthia Sayers, EyeShop Optical, Lewis Center, OH

I personally did not like the frame that the cover model was wearing. I don’t feel that the style and color suited her. Loved the article by Addie Bogart! Liked the case feature. I really like the quality pics of frames and suns you are featuring with the description and price. I also love how you feature so many business owners, managers and opticians in your articles. It’s great hearing from my peers about what works or doesn’t for them. Paula Hornbeck, Eye Candy and Eye Candy Kids, Delafield, WI

Would love more articles on marketing ideas. Dr. Joshua Schutte, Modern Optometry, Fairfax, VA

I look forward to reading every issue of INVISION. This magazine always includes worthwhile articles and tips to help boost your practice. And I love that it caters to all types of eyecare professionals. Kristen Holt, Clinton Family Eye Care, Clinton, NJ

It’s me again! I’m making the same suggestion: a story on practitioners who’ve diversified into other areas but still practice (opticianry, optometry, ophthalmology) full time. Dr. Bob Smith, Smith Optometry Center, St. Louis, MO

I just love INVISION. It’s honest and has tons of useful information, and that is a big compliment coming from an optician of over 17 years. Keep up the good work! Jennifer Shroba, Spare Pair Vision Center,

Holmdel, NJ

MY GREAT STAFF

I was stunned to see my comments leading the column on page 8. Had I known I was going to be published, I would have heaped so much more praise on our staff! Their customer care is first rate, top shelf. Like one of your contributors said in a prior issue, “treat everyone like they are your grandmother,” and our staff surely does do that with everyone, even the less-than-grandmotherly-types. Mark Platter, Main Street Optical, Crete, IL

This article originally appeared in the January 2015 edition of INVISION.

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.