Inbox: May 2015


As always, an A++ issue. Loved the article on add-ons. After reading it, I put together package pricing for our lenses. At first, people have a bit of sticker shock, but once I explain and show them everything that is included, they are happy with the price. Tracy Roberts, Family Eye Care & Mavor Optical, Caribou, ME

I loved Bernadette Jiwa’s “Adventures in Branding” column (March INVISION, page 58). She has a really great viewpoint for small business owners in capturing the essence of what you want your business to represent. Dr. Cynthia Sayers, EyeShop Optical Center, Lewis Center, OH


Great as always. Heard people on the floor of Vision Expo East discussing the publication! Dr. Joseph Smay, Family Eye Care, New Kensington, PA


Your magazine is so good it makes my head hurt. I look forward to the magazine more than any other professional magazine. (No. 2 is Optometric Management.) Dr. Texas Smith, Citrus Heights, CA


I want more information on analyzing business metrics and staff management. Jennifer Payment, DeltaVision Optical, Lansing, MI

Sometimes we need humor. How about a column of all the funny things patients have said/done in our years as opticians? Kathy Maren, Combs EyeCare & EyeWear, Western Springs, IL

I would like to see how Yelp reviews etc. impact your practice. Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA

ED: Jennifer, keep an eye on our INTELLIGENCE section later this year for columns on metrics. Kathy, our Eye Spy and True Tales departments are for you! Colleen, here’s a column from last summer on how to handle online reviews:

This article originally appeared in the May 2015 edition of INVISION.