Inbox: October 2015

July-August INVISION cover


Another amazing issue. I loved seeing the America’s Finest and how other people use unique ideas to move their practices forward. Dr. Cynthia Sayers, EyeShop Optical, Lewis Center, OH

ED: We agree, Susan. Turn to page 58, where Brain Squad members told us about some of the many ways they’ve given above-and-beyond customer service.

Loved the America’s Finest section! Great inspiration. Dr. Theodore Sees, Rockford Family Eyecare, Rockford, ME

We are so pleased to be a part of the America’s Finest 2015 class. We consider this a real honor and thank INVISION for being included in such a group. Steve Nelson, Eye Candy Optical, Westlake, OH


We have used most of the July/August issue in our business or used it on social media. It has made a big impact. Keep the stuff coming. Billy Isget, Eyecare of Florence, Florence, SC


I love the “Real Deal” features. It’s interesting to hear other views about how to handle the situations that affect us all. “Glasses by MacGyver”... hilarious. Thanks for keeping it interesting and fun! Dr. Sarah Jerome, Look + See Eyecare, Minneapolis, MN

I love the colorful stories about real-life optical. Your articles are always of great value and show good insight into our business! Bob McBeath, Edina Eye, Edina, MN

Thanks to everyone who responds to our Real Deal scenarios. It’s real-life advice from ECPs that make Real Deal a favorite. (That, and Natalie Taylor’s knack for writing such a compelling column!) Readers who want to receive our monthly Real Deal scenario by email can sign up at And if you have an idea for a Real Deal scenario, let us know at This email address is being protected from spambots. You need JavaScript enabled to view it..

This article originally appeared in the October 2015 edition of INVISION.