Inbox: October 2016


If I may blow my own horn ... My business just celebrated it’s 30th anniversary. I have succeeded in this industry with one shop, no refractionist on site and I don’t accept vision insurance. We are a destination shop known for our competency and high-end frames. Thanks for letting me celebrate with you. Kate Giroux, MacPherson Opticians, Arlington, VA


I love it when you give a nod to an optical celebrating a birthday of the business. Hint: Eye Candy will be 9 on Dec. 1 ... Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI


I love the personal stories and experiences you publish. Your “Real Deal” gets a lot of conversations started, as it hits home! Bob McBeath, Edina Eye, Edina, MN


Creative Marketing

INVISION inspires me each month to try new things and to never stop learning. I would love to read more on creative marketing. Michelle Wright, DePoe Eye Center, Sharpsburg, GA

Fresh Displays

I would love to see more about displays, merchandising, etc. Some new ways to show off frames without spending tons of money would be incredible. Erik Lawrence, Roadrunner Eyecare, Albuquerque, NM

More Independents

Please feature more information about new eyewear companies. Enough of the usual suspects. Andrea Salmond, The Gaze Group, Healdsburg, CA

This article originally appeared in the October 2016 edition of INVISION.