WORDS YOU SHOULD USE:
“That’s so you, isn’t it?”
WHEN TO SAY IT: We buy what we buy to remind ourselves — and tell the world around us — who we are. Such a question, when affirmed by the customer, gives the intellect the facts it needs to justify the purchase.
SOURCE: Roy H. Williams, The Wizard of Ads
This article originally appeared in the September 2016 edition of INVISION.