This article originally appeared in the July-August 2015 edition of INVISION.
Lightec and OVVO for the dudes, Miu Miu and Traction for the girls. Traction is such a diverse line, really something for everyone. Great zyls, and the mixed zyl/metal pieces are downright sculptural. For sunwear, Betsey Johnson! The ladies really recognize the name and the sweet oddball styling. The fit on these inexpensive frames are spot on. Also Miu Miu ... fab shapes with minimalist temples, some great stones. Fresh and sparkly. Tamara Walker, Eyepolis, Homestead, PA
Safilo’s Jimmy Choo and Gucci are currently the hot items. Men love Morel’s Lightec and Safilo’s Hugo Boss are stirring a lot of interest. We just added Michael Kors as well, and they are climbing up in popularity due to great price points and beautiful styles! Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
Swiss Flex. l think people love all the options, making the eyewear unique, just like the wearer. These sell well all year. For sunwear, Maui Jim. Love them and I wear them myself. When you can share your enthusiasm about them, customers want to join you with your excitement. I sell them well all year. Julie Uram, Optical Oasis, Jupiter, FL
Ray-Ban. We get new lines in all the time and people are always looking for the hottest Ray-Bans they can get. Vogue sunglasses are an affordable and fashionable option. Dr. Pamela Marzec, Marzec’s Specs, Schaumburg, IL
Sunglasses! Ray-Bans, casual and dress glasses, lots of Kate Spade, Kliik, Helium and Nike brand as well. Amanda Dean, Family Eye Care, Presque Isle, ME
Lindberg: We work with several MDs in our location and they all love the seamless look and the lightness of the frames. Robyn Janz, Dan Deutsch Optical Outlook, Los Angeles, CA
Kate Spade, both plastic and metals, but cat’s-eye shapes did very well. Costa: the KC for women and the Saltbreak for men. Dr. Jill Schnurer, Village Eyecare, Clarkston, MI
Vera Bradley frames were so hot we could not keep them in stock! Sandy Freise, The Optical Shop, St. Charles, MO
Banana Republic’s “Buffy” is a fantastic frame for those patients who can’t seem to find a plastic frame they like. The fit and colors always seem to make the most fickle customer happy. For men, the Marchon 510 is a simple, clean answer. We have many blue collar men in our practice, and the 510 takes them from work to weekend, while offering us a fantastic price point. Dr. Blake Hutto, Family Vision Care, Alma, GA
Ray-Ban, Maui Jim, Oakley. People are going for outdoor performance and polarized lenses. Claudia Hecht, Sterling Optical, Newburgh, NY
Jacques Marie Mage, new line, cool and retro. New always adds to the excitement. In sunglasses, Shamballa is new and exciting. Great details. Wendy Salle, Salle Opticians, Atlanta, GA
Just took on the Europa line; it’s doing very nicely for us. Dr. Michael Davis, Opti-Care, Eldersburg, MD
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