Bono is working with Revo and Brien Holden Vision Institute to generate $10 million to support eye health for disadvantaged communities worldwide. Sam Jones Photography

BONO AND REVO
TEAMING UP

Revo and U2 lead singer Bono have teamed with Brien Holden Vision Institute on a “Buy Vision, Give Sight” campaign to drive $10 million to improve access to eye screening, prescription glasses and eye health care in under-resourced communities around the world. Ten dollars from the sale of every new pair of Revo sunglasses will support the campaign. Bono, who went public last year with his decades-old glaucoma diagnosis, says his experience receiving good care for the condition has made him determined to find a way to increase access to eye health services for others. Bono has also designed sunglasses for Revo that will debut this fall. Info: revo.com.

This article originally appeared in the September 2015 edition of INVISION.


ADS PROMOTE EXAMS FOR KIDS

Think About Your Eyes is running a back-to-school ad emphasizing the importance of regular eye exams for the 38 million schoolchildren in the United States. This year’s advertising plan includes 7,300 TV spots across 31 cable networks, radio spots on traditional and streaming networks and digital ads on more than 2,000 sites. Since the campaign’s start, eye exams have grown by 5.2 precent, and more than 1.7 million people have visited the website where they can find local eyecare providers. According to VisionWatch, eye exams grew by 4.1 percent during the first quarter of 2015. See the ads at invmag.us/9155.


BLUE LIGHT LENS IS IN THE CLEAR

Luzerne Optical Laboratories has launched TheraBlue, a new technology in high-energy visible (HEV) blue light protection. TheraBlue is an almost clear lens that both absorbs and filters damaging HEV (blue violet) light while allowing good blue-turquoise light to pass. The lens — available in single vision, progressive lenses, digital round bifocals and computer lenses — comes in three different materials (1.67, 1.60 and an impact resistant 1.56). It’s compatible with a wide variety of anti-reflective coatings and can be ordered with or without AR. Info: luzerneoptical.com.


GET NEW STAFF UP TO SPEED

Help new optical staff members get the skills they need at the Center for Paraoptometric Education, an intensive three-day course set for Oct. 12-14 in Pleasanton, CA. They’ll learn fundamental optics and prescriptions, Rx verification and troubleshooting, lens types and materials, customer service and selling skills, and frame selection and adjustment. Cost is $495 for Primary Eyecare Network members and $675 for non-members. Info: primaryeye.net.


OPTIFOG: NOW WE’RE COOKING

Take note for your customers who are professional or avid amateur cooks: Optifog lenses have won approval from the American Culinary Federation, the largest professional organization of chefs and cooks in the U.S. The lenses were judged based on ease of use, versatility, consistency and product guarantees and claims. Lenses come with a year’s supply of Optifog activator cloths to activate the anti-fog properties and clean the lenses. Info: optifogusa.com

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