This article originally appeared in the November-December 2015 edition of INVISION.
FRAMES➤ XOXO Kismet in tortoise/teal. Strange frame with an oval bottom. Nothing else like it, so it sells. Kate Spade Laurie/S. Sold numerous pairs again this month. Easy-to-wear shape and colors. Erin Pilsbury, Shasta Eye Medical Group, Redding, CA
➤ SHO Eyeworks and Jimmy Choo. Greg Kyser, Physicians Eye Clinic/Gallery of Eyewear, Everett, WA
➤ Cruz from A&A Optical, Greg Norman sunglasses from Aspex, BCBG women’s from ClearVision Optical. Dr. David Weber, The Eye Zone, Dallas, TX
➤ September was l.a. EyeworksM month. People love the styles, colors, and fit. Dorothy Reynolds, Optical Alternatives, Milford, CT
➤ John Varvatos V359. Hot!! Dragon H2O sunglasses!! Will Taylor, Eye 2 Eye Contact, Detroit, MI
➤ Rye & Lye did well, specifically the Montecristo and Marquis models. Serengeti, the models with the Wire-Flex temples, awesome comfort. Bryan Finley, Island Opticians, Palm Beach, FL
➤ We recently added Matsuda and J.F. Rey to our newest location and I could not be happier with how well the product is moving. With its classic style and attention to detail, the Matsuda sunglasses have done very well. On the opposite end of the spectrum, J.F. Rey has bold styling and bright colors that our clients are loving. Nicholas Protz, Eye Elegance, Houston, TX
Roger: relatively new line for us, great colors and matte finishes, some unique shapes and vivid color combos. Eric Geiger, Styleyes, Sacramento, CA
LENSES➤ Ice-Tech. American-owned company, located in America. Owns the patents to its own progressive lens design. How I explain it to my clients: “I sell one progressive lens style only. One which is custom measured, custom designed and custom made personally for you. How could anything else be better?” Charles Eubanks, Modern Optics, St. Pete Beach, FL
➤ Transitions lenses. Zeiss iScription technology. Dr. Jason Deviney, Vision Source Olmos Park, San Antonio, TX
➤ Crizal. Who wants glare? Dr. Joseph Smay, Family Eye Care, New Kensington, PA
➤ Varilux S series 4D measured on the Visio office as well as Physio W 3 Eyecode have been good for us. Waiting to get the new Xperio gradient samples to start selling those. Chris Cordes, Fischer Laser Eye Center, Willmar, CT
➤ Hottest lenses are always what we recommend due to customer confidence so it’s always digital. Hottest new addition: blue/violet filters. Fred Meserall, Frederic Meserall Vision & Hearing, Haddonfield, NJ
➤ Shamir Autograph III and Office. Bob McBeath, Edina Eye Physicians & Surgeons, Edina, MN
JOIN THE BRAIN SQUAD!
➤ To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION's Brain Squad at: invisionmag.com/brainsquad.