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Smart-looking glasses turn pages (and profits) .
Reading glasses used to be what your elderly aunt wore on a chain around her neck or lost on the top of her head. Now, though, they are indistinguishable from regular glasses. In fact, we dare say some are even cooler than regular glasses! Available in every size, shape, color and material, readers are a style statement, just like that Strand Bookstore tote bag. Most lines come with fun counter displays and free cases for you to magnify their sales potential. (After all, readers top the bestseller charts for multiple pair sales and impulse buys.) Like books, there’s at least one reader for every reader, including — or perhaps especially — people who do most of their reading on screens. — MARISSA WALSH
ALL PRICES MSRP, EXCEPT WHERE NOTED.
This article originally appeared in the March 2016 edition of INVISION.
SCOJO NEW YORK
Speaking of that Strand tote, we’ll bet it’s just out of view in this photo. Whether they’re reading book page proofs or catching up on email during that cab ride, your clients will do it with panache in model Columbia Street, part of the Tribeca Collection. Its delicate swooping brow and multihued frame front are smart and sexy.
(888) 560-1060 | ogieyewear.com
Model Power Up allows one to do just that, with powers from 1.25 through 3.0 at .25 intervals. Available in colorful, collectible designs, each just the price of a hardcover book.
(888) 665-2326 | jonathancate.com
Say bonjour to model Mon Cheri, darling. This hip, feminine frame is colored with vegetables and minerals. Shown here in azure; also available in other colors and as a bifocal with photochromic lenses for $129.
(978) 562-1720 | eyeosreadingglasses.com
This model may be called Old Money, but it won’t break the bank. We can’t see Mr. Monopoly wearing it, but it could be the look for a tech startup client of yours who’s just starting to squint.
(866) 393-2627 | eyebobs.com
Designed by a licensed optician with a former career in fashion, model Diane (named after an actual customer) features a wide bridge and long spring-hinge temples with optical-quality aspheric lenses.
(845) 638-3806 | reneesreaders.com
These pretty-in-pink readers are too cool to keep in the case. Model Roxy will inspire you to read as much small print as possible.
(800) 950-2224 | corinnemccormack.com
The wood-look readers in the Off U Go collection are for the far-sighted person, well, on the go! At this affordable price, your customer may want several, for at home, work and in the car — especially since each comes with a zipper case.
+27 (0) 86 111 4852 | greeneyewear.com
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.