Get 'em in sun when they're young

The days of baby oil at the beach are long gone. Hats, sunscreen and sunglasses are must-haves for today’s babies and kids. This assortment of kids’ sunglasses focuses on both sun safety and design; your customers will find something for both their sand-castle-building toddler and their snapchatting tween. Marissa Walsh


This article originally appeared in the May 2016 edition of INVISION.


The LOOP frame is ultra flexible, hinge-free and slim, which (unlike sunscreen) makes it easier to get behind the ears. It offers maximum protection and coverage for babies and toddlers so the entire family can enjoy a day at the beach.

802) 651-0833 |



For fashion-forward 4- to 14-year-olds, the Mini Casper is a child-size version of the iconic adult frame, in kid-friendly colors.

(510) 984-0082 | |



Aimed at girls ages 6-10, the ultra-trendy model ELAS002C13 is inspired by adult models. The retro design has category 3 lenses — yes, it’s possible to be both stylish and safe.

+33 4 72 69 53 89 |



Model Classic Kids is just that — classic. Available in 12 colors, with lenses by Zeiss, these will appeal to the budding boldface-name hyphenates you know.

+39 02 8699 6971 |



Designed for ages 8 and up, the unisex KEA is named after the world’s only alpine parrot. Sturdy and colorful like their namesake, they have a scratch-resistant surface and offer 100 percent protection against UV rays.

(973) 669-0063 |



It’s endless summer with the fun and fruity model Wild Watermelon. Polarized, durable and guaranteed for one year if lost or broken, they will last much longer than a juicy slice of melon.

(404) 793-7351 |



Brand-conscious tweens and teens will flip for sporty model L3616S in preppy primary colors with the famous Lacoste crocodile on the temple.

(800) 645-1300 |



The Ninio 2 has wrap temples and is unbreakable and Rx-able. Most important, it is known as the frame that hugs you, which is perfect for the newborn-3 market, who like to hug things back.

(888) 399-7742 |


Promoted Headlines