Get 'em in sun when they're young

The days of baby oil at the beach are long gone. Hats, sunscreen and sunglasses are must-haves for today’s babies and kids. This assortment of kids’ sunglasses focuses on both sun safety and design; your customers will find something for both their sand-castle-building toddler and their snapchatting tween. Marissa Walsh

ALL PRICES MSRP, EXCEPT WHERE NOTED.

This article originally appeared in the May 2016 edition of INVISION.

JULBO

The LOOP frame is ultra flexible, hinge-free and slim, which (unlike sunscreen) makes it easier to get behind the ears. It offers maximum protection and coverage for babies and toddlers so the entire family can enjoy a day at the beach.

802) 651-0833 | julbo.com

$35


OLIVER GOLDSMITH

For fashion-forward 4- to 14-year-olds, the Mini Casper is a child-size version of the iconic adult frame, in kid-friendly colors.

(510) 984-0082 | |olivergoldsmith.com

$150


LITTLE ELEVENPARIS

Aimed at girls ages 6-10, the ultra-trendy model ELAS002C13 is inspired by adult models. The retro design has category 3 lenses — yes, it’s possible to be both stylish and safe.

+33 4 72 69 53 89 | opal-eyewear.com

$130


SUPER

Model Classic Kids is just that — classic. Available in 12 colors, with lenses by Zeiss, these will appeal to the budding boldface-name hyphenates you know.

+39 02 8699 6971 | retrosuperfuture.com

$95


MYKITA FIRST

Designed for ages 8 and up, the unisex KEA is named after the world’s only alpine parrot. Sturdy and colorful like their namesake, they have a scratch-resistant surface and offer 100 percent protection against UV rays.

(973) 669-0063 | mykita.com

$379


BABIATORS

It’s endless summer with the fun and fruity model Wild Watermelon. Polarized, durable and guaranteed for one year if lost or broken, they will last much longer than a juicy slice of melon.

(404) 793-7351 | babiators.com

$45


LACOSTE

Brand-conscious tweens and teens will flip for sporty model L3616S in preppy primary colors with the famous Lacoste crocodile on the temple.

(800) 645-1300 | marchon.com

$125


NANOVISTA

The Ninio 2 has wrap temples and is unbreakable and Rx-able. Most important, it is known as the frame that hugs you, which is perfect for the newborn-3 market, who like to hug things back.

(888) 399-7742 | planbeyewear.com

$74.95

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