Hot Sellers: March 2016

Skaga model Daelvi eyeglasses

Cool and contemporary, Skaga model Daelvi will turn heads. MSRP: $425

This article originally appeared in the March 2016 edition of INVISION.


Top-selling vision brands for January*


Ray-Ban (12)
Kate Spade (7)
Tom Ford (5)
Coach (4)
John Varvatos (4)
Modo (4)
Nike (4)

Ogi, Penguin, Tory Burch

Bebe, Coco Song, iGreen, Lightec, Michael Kors, Nine West, Oakley, Polo, Roger Eye Design, Seraphin, Scott Harris, Vera Bradley, Vera Wang


Ray-Ban (21)
Maui Jim (8)
Oakley (6)
Nike (4)
Costa (3)

Betsey Johnson, Carrera, Coach, INVU, Jimmy Choo, Kate Spade, Vera Bradley

* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join the Brain Squad at

Betsey Johnson from Image Eyewear is a real good seller in our office. It is different, fun and quirky. We offer every patient 50 percent off their second pair, so we sell a lot of sunglasses. Betsey Johnson is our go-to if they do not want sports sun. Tammy Hazelett, Wylie Vision Care, Wylie, TX

In eyeglasses, ProDesign, Coach and Ray-Ban all were top sellers. For sunglasses, Carrera, Coach and Maui Jim were hot! Beth Landberg, Hermann & Henry Eyecare, Pickerington, OH

Eco line by Modo. I think people are liking the bigger frames again and the lightweight bio-based frames make them easy to wear. Plus the colors are great and they plant a tree in Cameroon for every pair sold. If patients are on the fence between two pairs and we bring up what Modo is doing around the world, people always choose the Eco frame. Erin Pilsbury, Shasta Eye Medical Group, Redding, CA

Rem’s John Varvatos. The great style and attention to detail do not go unnoticed. Alissa McKinstry, Lambaria Eye & Optical, Davison, MI

Etnia Barcelona, especially the Montauk vintage and the Fitzroy. Both have really fabulous finishes and a retro look with a slimmer profile. Also, Coco Song continues to be a powerhouse seller. For the quality of the product, they are priced really well, and the colors are unbeatable. For sunglasses, Juicy Couture 571. Its glam shape, Black to Tokyo coloring and gold temples are a perfect fit for just about everyone. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN

Coco Song and Modo acetates were our best movers in January. Interestingly, we didn’t sell two of any one frame all month. Chemistrie magnetic clip-ons outsold actual sunglasses this month, thanks to their convenience. Bryan Finley, Island Opticians, Palm Beach, FL

INVU Swiss polarized. Even in the dark and rainy Northwest, suns stay popular to protect from daytime glare of wet roads and also because lots of people are headed to vacation getaways. Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA

A bit of bling is just the thing on Sun Trends model ST181. MSRP: $125

His-and-hers sunglasses by i-deal Optics. Sun Trends ST184 (for him), Sun Trends ST181 (for her). Hott for her! Swag for him! Just cold blooded!

Will Taylor, Eye 2 Eye Contact, Detroit, MI

iGreen. People love the light weight and custom-order options. Dr. Scott Keating, Vision Trends, Dover, OH

Versace and Tiffany did well, but January was a little slower this year than last. In sunglasses, we did more with the Tifosi the last two months than anything else. Daniel Amyx, Hillmoor Optical, Port St. Lucie, FL

This month was a reminder to say a prayer the Kate Spade Blakely never goes away. It’s not the newest, but it remains one of our best-selling, fitting and pleasing frames. Dr. Blake Hutto, Family Vision Care, Alma, GA


To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION's Brain Squad at: