Hot Sellers: October 2016

State Optical Co. People love the quality of the frames and love that they are produced in Chicago.

Meredith Hall, Miller Family Eye, Cedar Rapids, IA

Halsted by State Optical Co. is inspired by and named for one of Chicago’s most diverse streets. MSRP: $350

This article originally appeared in the October 2016 edition of INVISION.


Top-selling vision brands for October*


Ray-Ban (12), Kate Spade (6), Nike (6), MODO (5), Michael Kors (4), Etnia Barcelona (3), Face à Face (3), Lafont (3), OGI (3), Silhouette (3), State Optical Co. (3), Taylor Madison (3), Anne Klein (2), Article One (2), Coach (2), Europa (2), iGreen (2), Jimmy Choo (2), L.A.M.B. (2), Lindberg (2), Oakley (2), Penguin (2), SPINE (2), Tiffany & Co. (2), Tom Ford (2), Tory Burch (2)


Ray-Ban (22), Maui Jim (11), Kate Spade (7), Nike (6), Oakley (3), Coach (2), Costa (2), Etnia Barcelona (2), FYSH UK (2), Guess (2), Michael Kors (2), Polaroid (2), Randolph Engineering (2)

*Brands mentioned by multiple Brain Squad members when asked what had sold well in October. Join at

MODO 6606 and SILHOUETTE 5452. The shape of the MODO frame is fantastic and comes in vibrant colors. Dan Bristol, Bristol Family Eyecare, Austin, TX

ARTICLE ONE's Tanzania trumps the competition once again. In Havana, Emerald and Matte Black, these three were far and away our fastest to leave the shelves. A. Blake Hutto, Family Vision Care, Alma, GA

Always MAUI JIM. I love it and so do my customers. Julie Uram, Optical Oasis, Jupiter, FL

BRILLENEYES’ Ella and Dutz collections have been flying off the shelf since we got them in. Love this product. Ashlie Dorminey, Optical Associates, Valdosta, GA

Colorful LAFONT sumetals for women! Jana Lewis, Spectacle Eye Design, Austin, TX

J.F. REY. Beautiful colors, great shapes, and innovative styles — what more could you want? Paula Hornbeck Eye Candy & Eye Candy Kids, Delafield, WI

iGREEN. The customization and price point is very appealing to our patients! Shane Clark, Infinity EyeCare, Rapid City, SD

Instead of a sunglass I’m going with the CHEMISTRIE clip. This clip came in as such a handy alternative to a sunglass or Transitions lenses for some of our patients who were attending weddings this summer. They were concerned about having dark lenses for cherished photos and the Chemistrie clip was the perfect solution. Sherry Berry, Pascarella Eye Care and Contact Lenses, Newtown, PA

PAUL SMITH. The current cycle has been phenomenal. We can’t keep our frame board full. Kevin Bushouse, Rx Optical, Kalamazoo, MI

INVU-104 unisex sunglasses in plastic come in three color combinations: purple/ white/red (shown), black/white/teal and brown/white/yellow. MSRP: $99

Europa’s INVU line is popular with our patients wanting a lower price point.

Barbara Bloom, Weber Vision Care, Harrisburg, PA

LIZ CLAIBORNE. Older women love them. Sandy Slang, Ophthalmology Associates, Cudahy, WI

MICHAEL KORS 1012 Vivianna. This frame (in the black/ rose gold) looks good on so many different people. The fade on the lenses is perfect! Erin Pillsbury, Shasta Eye Medical Group, Redding, CA

OVVO OPTICS is our top seller by far. Amazing quality, European manufacture and great price. Promotional materials sell the line. Andrea Salmond, The Gaze Group, Healdsburg CA

Diane von Furstenberg sunglasses. They have a classic appeal that our patients enjoy. Deborah McDonald, North Oak Family Eyecare & Optical, Valdosta, GA

REALTREE has picked up lately. Chalk it up to the hunting season if y’all want, but I think it is the fit of the larger frames. Angel Miller, Cynthiana Vision Center, Cynthiana, KY

SOSPIRI for the “movie star” look and TAYLOR MADISON for those who want a more conservative fun look. Dorothy Reynolds, Optical Alternatives, Milford, CT

We did well with NIKE for kids. I think it’s a good price point for a great look, plus brand recognition! Deb Wood, Wood Vision Clinic, Alden, IA


To share your hot sellers and see collected responses from our monthly surveys, owners and top managers of U.S.-based eyecare businesses are invited to join INVISION's Brain Squad at: