Now See This: February 2016

Maria Dellapina and Tin Brown

Toyota Mother of Invention honoree Maria Dellapina (left) with Women in the World founder Tina Brown.


For her work to help people with Down syndrome and other special needs find glasses that fit, Specs4Us founder Maria Dellapina recently won a Driving Solutions grant from Toyota and Women in the World and was honored as a Toyota Mother of Invention. A longtime optician who raised four children, mostly as a single mom, Dellapina launched Specs4Us in 2004 after struggling to find the right eyewear for her daughter Erin. Dellapina was working as an optician and frame buyer at the time, so she kept asking reps for something that would look good and feel comfortable for Erin, who was not quite 2 years old when she first needed glasses. “I could envision what needed to be done to make glasses fit better on her face, so I just kept drawing them out,” lowering the bridge and shortening the temples. Specs4Us styles for children and adults are now available in 28 countries and Dellapina says she’ll use the $50,000 grant to expand. Info:

This article originally appeared in the February 2016 edition of INVISION.


It’s not too late to sign up for SECO, set for Feb. 24-28 in Atlanta. With “The Big Picture” as its theme, the event will feature nearly 250 continuing education courses, some being offered for the first time anywhere. Check out the latest products and tech in the marketplace, then shine on with music from Collective Soul plus a lip-sync battle at the big, all-ages party on Saturday night. Registration is open through the event’s opening day. Info:


The Vision Source network of more than 4,000 eye doctors has welcomed Bausch + Lomb as an elite vendor for contact lenses and lens care. The partnership means Vision Source will promote Bausch + Lomb’s products in addition to offering marketing programs, pricing discounts and rebates to help encourage members’ patients to use Bausch + Lomb eyecare brands. Info: and

Beginning in fall 2016, Columbia-branded products will be sold by Marchon.


Starting this fall, Columbia-branded sun and ophthalmic eyewear will be part of the Marchon brand portfolio, according to a news release from both companies. Frames set to release later this year include a technical line of sport fishing sunglasses. “Marchon’s proven ability to blend technical performance with creative style makes them a perfect partner for Columbia,” says Matt Merriman, director of licensing at Columbia Sportswear. “Our shared goal is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors.” Info: Info: