Now See This: May 2016

VSP Optics’ Robyn Crimmins joins OWA Board of Directors.


Robyn Crimmins, senior director of marketing and commercial operations for the VSP Optics Group, has been elected to the Optical Women’s Association board. Crimmins joined the OWA as a member in September 2012. She worked as part of the team that rebranded the organization’s logo, colors and website. “I see becoming more involved in the OWA as a way to extend my network into other parts of the optical industry,” she said. Info:

This article originally appeared in the May 2016 edition of INVISION.


In order to help address the vision health needs for children across the country, The National Association of School Nurses, in partnership with the National Center for Children’s Vision and Eye Health at Prevent Blindness, has launched a Vision Resource Page on its website to support school nurses in the implementation of stronger vision health programs for students. The resource promotes a standardized approach to vision and eye health, facilitates follow-up eyecare for children who do not pass vision screening, and provides family-friendly educational information. Info:


The Vision Council shows that the U.S. eyewear industry is stronger than ever, with stats from its U.S. Optical Industry Report Card. In 2015, 76 percent of the U.S. adult population wore some form of vision correction, a growth of 2 percent over 2014. There was a 6 percent rise in the number of adults wearing prescription sunglasses and a 3 percent rise in the number of adults wearing contact lenses. Industry revenue also increased for all types of vision correction, including frames, lenses, contact lenses, plano sunglasses, OTC readers, eye exams and refractive surgery, with the highest rise being the sales of lenses at 8 percent up over 2015 and contact lenses, at an increase of 5 percent. Additionally, there was a 3 percent rise in the number of eye exams, 114 million in 2015 compared to 111 million in 2014. Info:


Brien Holden Vision Institute and the Vision for Life fund, created by Essilor, announced a global campaign to bring better vision and eye health to millions of children in need. Our Children’s Vision is a move ment bringing together governments, development agencies, the private sector, eye health practitioners and communities with the goal of screening 50 million children worldwide for vision impairments by 2020. Optometry Giving Sight is a global funding partner, along with sunglasses brand Revo through the Buy Vision Give Sight initiative. The campaign is endorsed by the World Council of Optometry and the International Council of Ophthalmology. To date, 34 international and national organizations have joined Our Children’s Vision. Info:


Safilo and Swatch signed a collaboration agreement for Swatch branded eyewear. Swatch The Eyes launch this spring and is supported by the “I Always Want More Looks” campaign (shown). Safilo and Swatch co-design the collections with Safilo developing and manufacturing the eyewear in Europe. Swatch The Eyes will be distributed through Swatch’s global retail network and initially Solstice, followed by select North American eyewear retailers. Info: .