Service Shorts: May 2015

Optibox sends you promo material


Who doesn’t like free stuff? Every month, Optibox recipients get a gift box of ophthalmic-oriented promotional material that could include frames, lenses, lab supplies and trial items. A limited number of boxes are available each month, with new recipients added regularly. In exchange, recipients are asked to fill out an online survey to qualify for future boxes. First come, first served, limit one box per business. A value-added subscription plan is in the works for later this year. “Our mission is to provide a fun and engaging way for ECPs around the U.S. to learn about and experience products from vendors large and small,” says Optibox chief curator Vickie Sullinger. Info:

This article originally appeared in the May 2015 edition of INVISION.


The Think About Your Eyes campaign continues to grow, as state optometric associations enroll members in the online practice locator, which now lists more than 7,500 doctors. States with associations taking part include: Colorado, Minnesota, Mississippi, Oklahoma, South Dakota, Texas, Washington and West Virginia. The 2015 advertising plan will reach an estimated 129 million adults and generate 1.1 billion impressions, encouraging people to schedule an annual eye exam via


A monthly webinar series from Primary Eyecare Network, a division of ABB Optical Group, is focusing on compliance issues, with sessions set the first Wednesday of each month. They’re free for PEN members and $15 for others. Topics include Breach Notification: Understanding Requirements for Healthcare Providers (June 3); Physical Security Standards: Understanding Your Organization’s Requirements (July 1); ICD-10-CM Part 1: Documentation Requirements (Aug. 5); ICD-10-CM Part 2: Documentation Requirements and AAPC Free ICD-9 to ICD-10 Code Finder (Sept. 2); Eligibility and Copays and Self-Pay AR (Oct. 7); Revenue Cycle Management: Managing Accounts Receivable (Nov. 4); and E/M Coding and Documentation (Dec. 2). Experts from CS Eye will lead the sessions. To register, email This email address is being protected from spambots. You need JavaScript enabled to view it.. Info:


Modo’s “One Frame One Tree” project has reached the million-tree milestone through its Eco brand. The trees, planted in Cameroon in partnership with Trees for the Future, help restore deforested lands while farmers are taught sustainable land-use practices that improve the soil, yield better crops and protect the land from further erosion. Eco frames are made from either recycled or bio-based materials, and packaging is made from recycled soda bottles. Info:


The Fashion Hero intends to upend media-driven versions of beauty, and Charmant USA is among the project’s sponsors. Producer Caroline Bernier’s reality show features people from around the world who register profiles online and promote it via social media. Instead of eliminating people, the show takes an “everyone is a winner” approach. Info: