What happens if the temperature hits 100?
Unlike several other major online merchants, Etsy has not yet opened an actual store. But it has an Airstream loaded with discounted Ray-Bans, and is sending it on the road for appearances this week in the New York City and Montauk. Attendees will receive discounts depending on the temperature that day; if the temperature reaches 88 degrees, for example, the discount is 88 percent.
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