Brand succeeded at switching from bargain-basement to custom-made.
To “pivot” in politics is to answer a question in a way that changes the subject. In business, to pivot is to change the subject in another way – by taking a company in a radically different direction. The folks at California’s 9Five Eyewear showed themselves as masters of the pivot when they dropped their $37 cheap-o models and started to custom-manufacture in Hong Kong. The result: three stores, seven-figure revenues and a celebrity following.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.