Finally, Martha’s Vineyard gets the attention it deserves.

How is it that the legendary Martha’s Vineyard has not had its own “lifestyle” brand? The wait is over – and aren’t you sorry you didn’t think of it before Rob Ianelli did. “The 29-year-old serial entrepreneur,” as Town and Country calls him, has launched his Norton Point brand (after a beach) with a line of Wayfarer-style acetate sunglasses, $100 per pair The magazine says they “took Martha’s Vineyard by storm this season.”

Read more and see images at Town and Country