Yes, he’s still dead.

Buddy Holly may be the next celebrity to return from the dead via hologram and start pitching a product – in his case, those signature glasses. A lawyer for the rock-and-roller’s widow says he has begun preliminary talks with some firms, in the wake of signing with Hologram USA to create a stage show for Buddy Holly it hopes to kick off at South by Southwest next year. “It’s the perfect opportunity to take those brand tie-ins that we want to build for Buddy and get them off the ground,” says the attorney.

Read more and see images at Wall Street Journal