Ad agency produces eyewear line inspired by typefaces.

A Japanese ad agency-turned-eyewear-designer is adding to its line of typeface-frames. The first offerings of their brand, called Type, were Garamond and Helvetica, in January 2014; this month, they added Bodoni, Times New Roman and American Typewriter. As one of the designers tells AdAge: “We kept looking at portraits of people wearing glasses and noticed that there is a certain tendency between their types of glasses and their avocations … And then one day we realized that glasses are actually very similar to fonts … Glasses express a personality the way a typeface expresses a message.”

Read more and see images at AdAge

 
SPONSORED VIDEO: OPTOMETRY WORTH SHARING

HOW TO AVOID AUDIT HELL

You may think you’re ready for a Medicare Audit. But are you? Little things count—but they can mean the difference between a great outcome and one that leaves you out in the cold. Don’t get swallowed up by the audit machine. Get this free guide to preparing for — and surviving — a Medicare Audit. Simply fill out the form to the right to access the information. Because you can survive “Audit Hell” if you’re prepared. Download Audit Kit ➡

Promoted Headlines