Brand jumps in rankings by British firm.
A British outfit that annually rates global brands for “coolness” reports a big surge for Ray-Ban, which moved up from tenth to second on its list for 2015. Apple took the top spot for the fourth consecutive year. “Chanel, one of the most popular brands in the fashion industry, also rose a few notches to No. 8 from being No. 13 in 2014,” reports Tech Times.