He says he is insulted by the hype.

Small Business Saturday has become a PR stunt for large corporations such as American Express and politicians who use it to prove their hometown credibility, says a small-business owner who calls himself “insulted” by all the hoopla attending November 28. “You don’t need Small Business Saturday,” writes Gene Marks in Entrepreneur. “Your customers buy from you because you simply give them a better product or service than the competition, large or small. You provide that extra level of attention that big companies can’t deliver. You are involved in your community because it’s the right thing to do. You pay your taxes. You hire. You fire. You know how to buy something for a dollar and sell it for three. There should be no national day that recognizes your profit-taking. This is just what you do and you do it well.”

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