Online takes a bigger bite.
“Brick and mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion in 2015, according to the retail researcher ShopperTrak,” reports Time. “Sales on Thanksgiving fell from just over $2 billion to $1.8 billion. Both decreases are attributed to the increase in online sales, the Associated Press reports.” Said a ShopperTrak exec: “Ultimately, while many question the ongoing relevance of Black Friday, it is still the biggest sales day of the year and signals the start of the holiday shopping season.”
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