The message doesn’t focus on the product.

Some of the most effective marketing concepts are the ones that say more about the product by saying less. Such was the case for Warby Parker’s #seesummerbetter campaign, which the National Retail Federation calls innovative for marrying the product with lifestyle and experience. The campaign, as the NRF describes it, “encouraged consumers to ‘enjoy the ride’ of the season by downloading a map of must-see destinations across the United States, along with a Spotify playlist. Woven throughout, naturally, were the hottest styles in sunglasses.”

Read more at the National Retail Federation

 
SPONSORED VIDEO: OPTOMETRY WORTH SHARING

HOW TO AVOID AUDIT HELL

You may think you’re ready for a Medicare Audit. But are you? Little things count—but they can mean the difference between a great outcome and one that leaves you out in the cold. Don’t get swallowed up by the audit machine. Get this free guide to preparing for — and surviving — a Medicare Audit. Simply fill out the form to the right to access the information. Because you can survive “Audit Hell” if you’re prepared. Download Audit Kit ➡

Promoted Headlines