Many business owners neglect search visibility.
It’s not enough for small businesses to merely have a website. That’s the message of Toby Nwazor, who writes about the importance of investing in search-engine optimization for The Huffington Post. He lists four compelling reasons why business owners should allocate some of their marketing budgets to SEO, suggesting that it’s one way in which competitors can take business from you. “All you need to do to confirm this is to perform a search of the product or service you offer within your locality. You will be surprised to see your competition's websites coming up on the first page. Guess what, that is the reason they are ahead,” he writes.
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.