Company receives brand-building award.
Costa was recently named a 2016 Worldwide Top Cult Brand and honored at an annual awards gala called The Gathering, which was held in Canada from Feb. 3-4. Other companies honored for building “cult-like” brands were lululemon, VICE Media, Converse, AirBnB, The Movember Foundation, Carhartt, The Chive, Molson Canadian, Maple Leafs Sports & Entertainment and Car2Go. “It’s certainly an honor to be recognized as one of the top cult brands in the world,” said Al Perkinson, vice president of marketing for Costa, in a release. “We’d like to include thanks to our loyal fan base as part of this achievement – they’re the ones who’ve helped to shape our story and shared our conservation message around the world. We look forward to sharing our success with them in the years to come.”