She will succeed the soon-to-retire Chas McDonald.

Sunglass maker Costa Del Mar has named Holly Rush as its new CEO, effective April 25. She will succeed Chas MacDonald, current president and CEO, who recently announced his retirement after a 30-year career in the optical industry.

“Holly possesses a dynamic leadership style that fits well within the Costa culture. She has a great passion for building high-performance teams and developing big brands. She has both the strategic vision and operational know-how to drive results that will lead Costa to its next stage of growth globally,” says Eric Thoreux, president of the Sun and Readers/Photochromics division of Essilor, Costa’s parent company.

Holly’s 25-year career spans the luxury, beauty and consumer goods markets, where she held leadership roles at companies such as Duracell/Gillette, L’Oreal and most recently, Luxottica. Holly joined the eyewear industry in 2011 as senior vice president of sales for Luxottica and was subsequently promoted to president of Wholesale North America in 2014.

She was named one of Vision Monday’s “Most Influential Women in Optical” (2012) and received the Visionary Award from the Foundation Fighting Blindness in 2015. Rush, her husband Michael and their two children will relocate to the Daytona Beach area from their current home in southern Connecticut.

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