Sounds like a good problem to have, right?

In an article that summarizes their appearance on CNBC’s “Follow the Leader,” Warby Parker co-CEOs Neil Blumenthal and Dave Gilboa outlined their ambitious expansion plans as well as their strategy for minimizing risk. They also explained a new online feature they’ve begun testing called “favorites” as a way to reduce big crowds at its stores. As the article describes it: “The idea is to have customers browse WarbyParker.com to mark their favorite frames on the site. Once in the store, they can then refer to the list quickly and reduce the time it takes to find frames and make a purchase. It also would, in theory, help Warby Parker close sales faster and keep the flow of customers moving.”

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