Now it’s a wildly successful international brand.
Two married couples bootstrapped a bright idea into a big brand after launching Babiators, a children’s sunglass company that found swift success, The Huffington Post details. The article explains how one couple began the day-to-day operations in 2010, persuading about 75 stores in less than one year to sell the brand. Now it’s in about 3,000 stores across 45 countries. One successful element of the company’s initial strategy, co-founder Molly Fienning says, was its decision to offer a "lost-and-found guarantee" that would replace a child's glasses whether they were broken or even lost.