Common sense + technology = happy customers.

Writing for Forbes, customer experience consultant Micah Solomon observes five retail practices from Warby Parker that have helped the eyewear company become what it is today. Some of these practices are just common sense – like hiring personable associates and training them properly. (Though it should be noted that hiring and training with the same success is probably easier said than done.)

Solomon also touts the benefits of utilizing technology to streamline the customer experience. “Every [Warby Parker] sales associate not only carries a tablet, but is lightning-fast at using it as a POS (point of sale) device. Being rung up for a sale this way is so unobtrusive for the customer that you almost don’t know that it happened.”

Read more at Forbes


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