Its strategy blends an e-commerce platform with wholesale.

Eponym – an eyewear startup that holds licenses for Steven Alan Optical and other niche brands – hopes to become an alternative to Luxottica, founder Andrew Lipovsky tells Fashionista. The article says that the company focuses on its e-commerce platform through which it sells directly to the consumer, though it also does 10-30 percent of its business through wholesale, which Lipovsky essentially views as marketing. “The reason we love digital so much is the feedback loop is so quick that we’re actively spending money to build a brand’s business on a website that we run for them. It means if something works, then we can double down on it tomorrow.”

Read more at Fashionista



You may think you’re ready for a Medicare Audit. But are you? Little things count—but they can mean the difference between a great outcome and one that leaves you out in the cold. Don’t get swallowed up by the audit machine. Get this free guide to preparing for — and surviving — a Medicare Audit. Simply fill out the form to the right to access the information. Because you can survive “Audit Hell” if you’re prepared. Download Audit Kit ➡

Promoted Headlines