Surprise: women want to try their glasses on before buying.

An online eyeglass retailer specializing in glasses for women has shuttered after 16 months in business, in part because the company’s home try-on option proved too costly. “Women want to try frames on before purchasing, but it’s an expensive marketing program to ship frames back and forth,” explained an executive of Rivet & Sway, which started up with considerable fanfare and $2 million in crowd-funding.

Read more at Geek Wire

 
SPONSORED VIDEO: OPTOMETRY WORTH SHARING

HOW TO AVOID AUDIT HELL

You may think you’re ready for a Medicare Audit. But are you? Little things count—but they can mean the difference between a great outcome and one that leaves you out in the cold. Don’t get swallowed up by the audit machine. Get this free guide to preparing for — and surviving — a Medicare Audit. Simply fill out the form to the right to access the information. Because you can survive “Audit Hell” if you’re prepared. Download Audit Kit ➡

Promoted Headlines