“Aspirational shoppers” fueling sales growth.
“Middle-class shoppers are increasingly turning to sunglasses to upgrade their style for less,” according to a CBNC report, “snatching up multiple pairs at higher prices to fill a space in their armoires that handbags and jewelry have long dominated.” Revenue from women's sunglasses rose 9 percent in 2013, outpacing the 4 percent increase posted by women's apparel, says the report. “A big driving force in sunglasses comes from so-called aspirational shoppers, who despite coveting designer goods, don't have the income to be a true luxury consumer. Whereas a Gucci handbag typically sells for more than $1,000, many of the brand's sunglasses go for about $300—a discount, relatively speaking.”
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.