“Aspirational shoppers” fueling sales growth.
“Middle-class shoppers are increasingly turning to sunglasses to upgrade their style for less,” according to a CBNC report, “snatching up multiple pairs at higher prices to fill a space in their armoires that handbags and jewelry have long dominated.” Revenue from women's sunglasses rose 9 percent in 2013, outpacing the 4 percent increase posted by women's apparel, says the report. “A big driving force in sunglasses comes from so-called aspirational shoppers, who despite coveting designer goods, don't have the income to be a true luxury consumer. Whereas a Gucci handbag typically sells for more than $1,000, many of the brand's sunglasses go for about $300—a discount, relatively speaking.”
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