Co-founder Neil Blumenthal is on the lookout for cities with creative classes.

Warby Parker has opened its first international store in Toronto, Canada, Bloomberg reports. Co-founder Neil Blumenthal appears in the video report at the link below and explained why his company chose Toronto for its first store beyond U.S. borders.

“We’re very much a New York-based brand, and we found a ton of similarities between New York and Toronto in terms of [them being] densely populated, cosmopolitan, cultured, diverse cities,” he says. “We’re a brand that flourishes when there’s a large creative community, and we found that here in Toronto. Not to mention that we have a handful of Toronto employees in our New York office.”

In the rest of the 5-minute, 23-second video, Blumenthal discusses Warby Parker’s business model and how it came to achieve the success it has since launching in 2010.

Hear more at Bloomberg

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