Plenty of things you can do to reach both parents and kids.

Writing for the Daily Optician, Sarah Wachal of Cherry Optical in Green Bay, WI compiled a list of back-to-school promotion and activity ideas that ECPs might consider adopting for their stores. Among her notable ideas: raffling off a backpack stuffed with school supplies, as well as offering a free pair of sunglasses to teens who purchase a year’s supply of contact lenses. She also recommends partnering with local businesses who sell back-to-school supplies and apparel so they can help spread the word about your deals.

Read more at the Daily Optician