She starts the new role on Nov. 1.

Alexandria, VA – The Vision Council has named Ashley Mills as its new CEO, effective Nov. 1.

She replaces industry veteran Mike Daley, whose retirement was announced in June. Daley will continue working with the organization through Dec. 1 to ensure a smooth transition.

Mills brings over 20 years of trade association management, marketing and leadership experience to the position. She joined The Vision Council in January as vice president of trade shows and meetings after serving as director of communications for the National Restaurant Association Educational Foundation.

She previously held marketing positions with the Council on Foundations and Seenery Productions, and served as The Vision Council's director of marketing and shows from 2003 to 2006.

"I am thrilled to have the opportunity to lead The Vision Council forward,” Mills said. “Thanks to Mike Daley’s careful stewardship of the association, the great work of the team of professionals who serve our membership, and the commitment and high level of engagement among our volunteer leadership, the organization is poised to be even more effective and impactful in delivering on our mission to grow the marketplace and ensure the success of our members.”

The Vision Council promotes growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.

[PHOTO CAPTION: The Vision Council has named Ashley Mills as its new CEO.]

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