Small businesses have a key advantage.

As a small business owner, you might worry that you’re losing the best candidates to larger employers who can offer more money and more attractive benefits.

But you actually have a key advantage in the recruiting war, career coach Linda Spiegel writes in the Wall Street Journal.

Large corporations often write some pretty dull ads when they’re seeking candidates. As Spiegel explains, they “tend to think that public relations-polished language lifted from the annual report is sufficient to demonstrate their employer brand.”

You, on the other hand, have the freedom to be much more creative in communicating your workplace culture — a key factor for many job-seekers, including millennials.

Among Spiegel’s suggestions:

Emphasize your mission. This lets candidates know “if your values align with theirs.”

Entice them to be part of something larger. Spiegel says you should “invite applicants to join your adventure.”

Avoid writing a “laundry list of requirements.” What you really want is a person with the right character traits and attitude, along with the ability to learn whatever additional skills are needed.

Read more at the Wall Street Journal

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