It's entered a new partnership.
Safilo Group is entering the field of wearable technology through a partnership with Interaxon Inc., a company focused on consumer brain sensing technology.
The deal is described in a press release as a strategic research and development partnership and licensing agreement. Safilo will use the name SafiloX for the effort.
“SafiloX is the perfect intersection of our renowned iconic eyewear design and authentic quality craftsmanship dating back to 1878, the leading brain sensing technology application, and today's most coveted consumer search to master mental focus and strength to achieve enhanced personal performance and well-being,” said Luisa Delgado, CEO of Safilo.
Interaxon is a Canadian company with expertise in sparse EEG (electroencephalography) brain sensing technology. Its flagship product is the Muse headband, described as “a sensory headband that is designed to help you meditate by providing you real-time audio and visual feedback on your meditative state through the Muse companion app.”
According to the release, Interaxon’s Muse technology “enables consumers, athletes, coaches, clinicians and healthcare professionals to enhance their and their clients’ personal wellness by helping them improve their mental focus.”
Scientific research partnerships involving SafiloX are underway and involve leading Canadian neuroscience researchers at institutes including the University of Toronto and the University of Victoria, along with a study by Michela Balconi, professor of neuropsychology and cognitive neuroscience at the Cattolica University of Milan.
“With SafiloX, Interaxon becomes broadly accessible via a premier lifestyle brand, iconic design and stylish accessory,” said Derek Luke, CEO of Interaxon. “We are excited to spread the positive impact of our technology through Safilo’s authentic quality and aspirational style.”
Interaxon and Safilo have been exploring their first eyewear developments in undisclosed work over the past 12 months. SafiloX will first be offered via the Group’s SMITH performance eyewear brand.
Interaxon will be presenting the partnership at the Consumer Electronics Show in Las Vegas, Jan. 5-8.