The storefront will have a boutique feel.

Wisconsin Vision will open its 40th location in the spring, the Milwaukee Business Journal reports.

It will open for business May 1 at The Corners of Brookfield, a mixed-use development in Brookfield, WI.

The location will be an "1,800-square-foot, boutique-styled storefront," according to the Business Journal.

Darren Horndasch, CEO of Wisconsin Vision, told the newspaper that The Corners of Brookfield was an attractive location for the company because it's "the largest and most exciting retail and lifestyle real estate development we’ve seen in the state in a long time."

Among the brands that will be on offer at Wisconsin Vision are Prada and Ray-Ban.

Wisconsin Vision describes itself as the state's largest independently owned optical company.

Read more at the Milwaukee Business Journal

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