It's using a 12-foot marketing tool.

A new optometry practice in Louisville, KY, has found a way to get itself noticed by everyone who passes.

Fall City Eye Care is installing a 12-foot sculpture of eyeglasses out front, the Courier-Journal reports.

It's set to be unveiled Feb. 23 as part of an open house.

The sculpture is the work of local artist and welder Patrick White.

Falls City Eye Care is an independent optometry practice owned by Dr. Michael Martorana, the Courier-Journal notes. It is located in the city's trendy Highlands area.

Read more at the Courier-Journal

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