She has 25 years of experience.

DALLAS -- Essilor of America has named a new senior vice president and chief financial officer and announced several other leadership changes.

Dori Abendschein previously served as CFO for North America and senior vice president with Schneider Electric, which is based in Andover, MA. Prior to Schneider Electric, she held senior-level finance positions with Brinks North America, British Telecom and Dell.

Abendschein will replace Kevin Rupp, who plans to retire. 

To ensure a smooth transition and strong succession plan, Rupp will transition his responsibilities over the next two years, the company said. With Abendschein’s addition, Rupp will maintain responsibility for the legal, IT, I-Coat and Optisource teams, along with certain board positions, and will remain involved in key company initiatives.

Other changes:

  • Lauri Crawford has been named senior vice president, brand sales and category development. In this role, Crawford will focus on developing the key categories and brands across multiple channels and ensuring proper alignment between marketing and sales. Crawford will oversee the brand sales team, brand sales operations and lead the organization’s focus on Transitions/Photochromics, Varilux/PALs, Crizal/AR Coatings and Xperio UVTM/Sun.
  • Ellen Haag has been named vice president, consolidated ECPs. Haag will build and develop a new business unit made up of ECPs that are centrally managed organizations. This new role includes creating strategies and programs to stimulate growth for these ECPs and developing value-enhancing solutions.
  • Maureen Cavanagh has been named vice president, retail accounts. Her responsibilities include ensuring that Essilor is positioned to meet the business needs of its retail customers through innovation, supply chain and unique business solutions. She will lead the team responsible for managing long-term sustainable growth through its channel strategy with a focus on customer support and a consumer-centric approach.
  • Matt Tackman has been named vice president, dispensing innovation. He will lead the strategy and innovation for programs that help dispensaries connect optical products and services with patients. He will also lead the operations and teams in the upcoming EOA launch of new of products including Varilux, Crizal, Eyezen and Transitions.

France-based Essilor, which makes lenses as well as instruments and equipment, and Milan, Italy-based Luxottica said in January they would merge to form EssilorLuxottica.

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