We also named 3 honorable mentions.

In today's tough competitive environment, it's more important than ever for ECPs to learn from each other.

And what better way to share what's worked for you than through an essay published in INVISION?

That's a big reason we held the 2017 INVISION essay contest. The writing prompt was: "If you could order all eyecare pros to do one specific thing, and they had to listen to you, what would it be? And why would you ask them to do it?"

We were blown away by the number of creative, insightful and eminently actionable essays our readers sent us. In fact, we decided to name not only a winner, who will receive a $500 prize, but also three honorable mentions. 

And now, without further ado, we'd like to congratulate William Burdeaux of Tallman Eye Associates in Salem, NH, for taking top honors in our contest!

"I am VERY excited! I’d been sharing optical anecdotes on Opticians on Facebook," Burdeaux said. "A member shared the post for the INVISION essay contest, and another tagged me in it. I decided to give it a try since so many of my peers seemed to genuinely enjoy my musings. The topic was one I have given a great deal of thought since the online industry really started to take flight. I am shocked and honored that my essay was chosen."

Dee Carroll, editor-in-chief of INVISION, added: "One of the best things about INVISION is our dedication to giving successful independent ECPs a platform to share how they’ve found success. With the essay contest, we hoped to find ECPs who had something to say and who could say it well. Will definitely delivered. Not only did we loved his style and voice, but his essay conveyed the sort of unconventional, irreverent, so-crazy-it-just-might-work sort of advice that INVISION likes to offer and we think independents need more of."

And congratulations also to our honorable mentions:

Dr. Chani Miller, Park Eye Center, Highland Park, NJ

Dr. Cynthia Sayers, EyeChop Optical Center, Columbus, OH

Lisa Trippi, Alan Clark, OD, Mountain View, CA

Look for these essays at INVISION Online over the next few weeks. We'll also publish the winning essay in the January issue of INVISION magazine.