Fashion-minded customers want their glasses to be noticed.

The word among European eyewear manufacturers this spring is “visibility,” as brands step-up efforts to provide product for the glasses-as-fashion-accessory market. “Optical frames are becoming an accessory for us even more so than sunglasses,” said Luxottica spokesman Michela Broglia at the recent Mido eyewear show in Milan. “We think that the trend of heavier frames will continue to grow year after year … We are not going in the direction of very classic and less visible frames, but instead making them super visible.” Among other trends spotted among the 1,000 exhibits at the show: mixed metals and bright colors.

Read more and see images at UK Optician

 
SPONSORED VIDEO: OPTOMETRY WORTH SHARING

HOW TO AVOID AUDIT HELL

You may think you’re ready for a Medicare Audit. But are you? Little things count—but they can mean the difference between a great outcome and one that leaves you out in the cold. Don’t get swallowed up by the audit machine. Get this free guide to preparing for — and surviving — a Medicare Audit. Simply fill out the form to the right to access the information. Because you can survive “Audit Hell” if you’re prepared. Download Audit Kit ➡

Promoted Headlines