“The ad plays on people's love of nostalgia.”

The small Scottish sunglass company Tens is getting big-time media attention for an eye-catching new TV commercial that replicates the look of a 1980s infomercial. Tens produces glasses with special lenses that “make the world look like a Polaroid picture,” says AdWeek, and the company’s new spot follows suit. “Shot on both digital and analog cameras (the company nabbed an old-school VHS camera on eBay for $20) — with a ton of work done in post (production) — the ad plays on people's love of nostalgia, wavy VHS lines and all.” (Catch the video below.)

Read more and see images at AdWeek | Esquire

 
SPONSORED VIDEO: OPTOMETRY WORTH SHARING

HOW TO AVOID AUDIT HELL

You may think you’re ready for a Medicare Audit. But are you? Little things count—but they can mean the difference between a great outcome and one that leaves you out in the cold. Don’t get swallowed up by the audit machine. Get this free guide to preparing for — and surviving — a Medicare Audit. Simply fill out the form to the right to access the information. Because you can survive “Audit Hell” if you’re prepared. Download Audit Kit ➡

Promoted Headlines