(Press Release) Transitions Optical, Inc. is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and tech-savvy patients with fresh social media content.

The web page, found at TransitionsPRO.com/NewLens, gives eyecare professionals the ability to easily view – and most importantly, share – a series of consumer videos that are available as part of Transitions Optical’s “See Life Through a New Lens” consumer campaign.

The socially-shareable videos feature fashion tips and trends from style maven and eyeglass guru Sarah Evans at South by Southwest (SXSW); content from Rolling Stone’s “Dawn to Dusk” editorial series sponsored by Transitions adaptive lenses; and a way to showcase Transitions Trial Decals.

Simple share buttons make it possible for an eyecare professional to share an item directly with their patients on their Twitter, Facebook, LinkedIn or Google+ accounts. This is a great resource for connecting with patients on social media. As activities surrounding Transitions Optical’s consumer campaign and high-profile media partnerships continue to unfold, new content will be uploaded. 

“We know how busy our industry partners are, and understand that it can be tough to allocate time and resources toward making sure their social media pipelines are full,” said Patience Cook, director, North America marketing, Transitions Optical.

“Even though we are already sharing these digital assets on our brand’s social pages, we are also housing them on our professional website so that our partners can visit one place and easily pick and choose from the most up-to-date activities related to our consumer campaign. Our goal with the page is to provide our partners with unique messages that will encourage more consumers to reconsider how a ‘New Lens’ – like Transitions adaptive lenses – can fit into their personal style and offer rich visual experiences.”

For more information about the company and Transitions lenses, visit Transitions.com or TransitionsPRO.com.

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