Marchon collaborated with Samantha Toth and Kristina Bird of Innereactive Media located in Grand Rapids, Michigan to bring Re-Visions of Art to life. Re-Visions of Art is inspired by Art Prize, an independently organized international art competition and non-profit organization. Marchon and Innereactive Media joined forces to scout artists at the 2014 event who specialize in working with unique or recycled materials. The 2014 Art Prize featured 1,536 entries in 174 venues, and attracted 441,000+ visitors and gave away over $540K in prizes.
After much research, Innereactive Media and Marchon commissioned seven artists, six domestic and one international, to create one-of-a-kind pieces of art utilizing eyewear, lenses, frame parts, cases and printed materials produced by Marchon. Each of the artists presented their piece of work during the cocktail party in the NYC Showroom and discussed their inspiration with guests. This creative corporate initiative brought a fresh perspective to the use of recyclable materials and inspired both artists and attendees to see eyewear differently.
“Re-Visions of Art came from one of many brainstorm meetings in regards to CSR (Corporate Social Responsibility). We wanted to take pieces of eyewear that would normally be thrown away or recycled and turn it into something beautiful. Approaching solutions creatively is key to problem solving,” stated Antonio Izzo, VP Global Marketing, Marchon Eyewear.
Following the introduction of Re-Visions of Art in New York, Marchon aims to expand the program internationally and collaborate with customers, charities and schools to work with established artists to create beautiful works of art in their community made of recycled eyewear materials.