(Press Release) Johnson & Johnson Vision Care, Inc. was recently awarded the prestigious SILMO d’Or vision award for its new contact lens for presbyopia, 1-DAY ACUVUE MOIST Brand MULTIFOCAL Contact Lens. This is the fifth SILMO d’Or win for the ACUVUE brand.

SILMO, The International Optical Trade Show, acknowledges the most significant technological innovations each year with its SILMO d’Or awards and notes that they are “a label of quality and originality, and reward the inner values of the profession: technological innovation and creativity.”

The juried awards were chaired by international designer Emmanuel Gallina, and recognized 10 winning products in nine categories on September 25th. 1-DAY ACUVUE MOIST Brand MULTIFOCAL won the Vision category for contact lenses.

“We are proud to be recognized for our innovation with our new 1-DAY ACUVUE MOIST Brand MULTIFOCAL lens for presbyopia,” said Rob Hollin, Worldwide President of Johnson & Johnson Vision Care, Inc. “We spent more than five years of research, development and study of the aging eye; and conducted the largest study ever of pupil size to develop this contact lens,” he added.

Other award categories included Material and Equipment; Low Vision; Children; Optic Frame; Sunglasses; Sports Equipment; Frame Technology; and a Special Reward. The SILMO d’Or awards have been handed out since 1994.

The SILMO International Optical Trade Show hosted nearly 33,000 industry visitors at the four-day show featuring more than 1,350 products.

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