(Press Release) ClearVision Optical has introduced its latest photo-driven social contest, #DilliDalliKids, for its Dilli Dalli customers and their patients.
Held on the Dilli Dalli Facebook page, facebook.com/dillidallieyewear, the #DilliDalliKids contest offers a weekly raffle of Dilli Dalli t-shirts for patient entries, and a monthly raffle of a kids activity block/center for ECPs.
Since the inception of the Dilli Dalli Facebook page, parents and caregivers have voluntarily shared photos of their children wearing Dilli Dalli frames. The recent introduction of Dilli Dalli with IntelliFlex Soft Touch prompted ClearVision to launch the contest to engage parents within the Dilli Dalli community and provide a venue to share stories of their child’s journey into seeing the world more clearly.
Patients and ECPs are encouraged to post photos of children wearing Dilli Dalli frames on the Dilli Dalli Facebook page, facebook.com/dillidallieyewear.
Current Dilli Dalli Soft Touch customers will automatically receive a #DilliDalliKids photo contest kit in the mail. Customers who order the Dilli Dalli collection after the contest commences will receive the contest kit with their order. The kit includes a custom window cling and colorful in-store counter card, including tear off cards with entry details and contest rules.
Earlier this year, ClearVision launched dillidalli.com, a consumer-facing website exclusively for the Dilli Dalli brand. The website includes information on the Dilli Dalli collection, a link to the online catalog, and store locator, as well as the video Red’s Big Day, an animated depiction of the children’s book of the same name, by ClearVision Optical.
#DilliDalliKids is one of its many social media initiatives designed to encourage the optical community to engage and share.
To learn more about #DilliDalliKids and see complete contest rules, click here.