(Press Release) Out of nearly 6,500 entries, the new Walman brand, developed by the brand marketing agency, Spyglass, has been recognized with a 2015 Platinum MarCom Award. The MarCom Awards represent outstanding work in marketing communications from marketers and brands around the world.
Walman CEO, Marty Bassett, summed up the award-winning branding experience nicely, “Through a highly-engaging and collaborative process, Spyglass helped Walman reimagine our brand and align our vision, mission and strategies.”
The new brand complements Walman’s 100-year history and the excitement and focus it has for the future of the optical industry. The true nature of Walman and its six divisions is represented through the tagline, “Focused on your success.”, the qualities of the Walman Advantage and the mission to enrich the lives of the customers, employees and communities it serves through better vision.
“The MarCom Awards are significant because the field of international entries is always substantial and represents outstanding work from an impressive list of marketers and global brands,” said Spyglass president and CEO, Molly Rice.“It means a lot to us, but also to our clients, because it’s proof that the work we’ve done on their behalf is among the best when it comes to connecting them to their target customer and creating ROI for their marketing spend.”