Vision Council Releases 2016 Digital Eye Strain Report
ARTICLE BY: David Squires
(Press Release) To kick off the new year, The Vision Council attended the Consumer Electronics Show (CES) in Las Vegas to educate consumers on the latest lens trends and technology with the launch of a new report on digital eye strain titled, “Eyes Overexposed: Digital Device Dilemma.”
To view or download a copy of “Eyes Overexposed: Digital Device Dilemma,” visit the Vision Council's website.
The Vision Council's exhibit at the show, "Defend Your Vision," located in the Family Tech section of the event, focused on the growing use of multiple digital devices by all members of a family and showcased multiple computer eyewear options to promote their use as the solution to digital eye strain.
Additionally, the Council leveraged the report launch in a full-scale media outreach effort focused on health, lifestyle and technology, which has generated significant coverage to date, including a Jan. 7 feature on “CBS This Morning.” Check out the video below.